WHAT IS SEO?
The goal of SEO is to build a strong online presence to ensure visitors can easily find your website amongst all your competitors online. Our primary aim is to improve page ranking so that users will see your website when they type certain keywords or phrases into search engines like Google. In order for us to achieve this goal, we have to coordinate several different, but closely related activities.
We cover all the facets of our SEO service. Allowing us to manage all these activities ensures a professional effort and positive results. We conduct a thorough investigation to learn everything about your target audience and how we can utilize your website’s content to drive traffic and turn your visitors into paying customers.
Our SEO methodology is a process that takes place over time, involving result-driven practices. Simply redesigning web pages and rewriting content won’t ensure results. Truly building SEO authority takes an on-going effort over the course of months.
OUR FIVE-PHASE METHODOLOGY
Site Assessment
This is the first step for us to get to know your business. We identify your target audience, competitors and potential challenges to select keywords that will drive traffic to your website. As part of our site assessment phase, we run a comprehensive site audit that allows us to assess the existing search performance of your website in detail.
90% of a campaign’s success relies on the proper selection of keywords, and it’s important in the first phase to define the best keywords for your business.
Campaign Roadmap
Based on our initial site assessment, your industry, competition, and the inherent characteristics of your site, we create a tailor-made strategy designed to match or beat the competition. We take your website’s structure, code, and digital footprint distribution into consideration during the strategic planning. We call this the Campaign Roadmap.
All our experts organize the activities required to drive success to you in the shortest amount of time. We report the work to you in real time and, in some cases, require collaboration to achieve the best results for your campaign. Driving as many strengths as we can to your website.
On-Page SEO
We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. A semantic signal evaluation ensures that your site is sending the correct information to Search Engines regarding your value proposition, products or services.
70% of ranking success in small markets is attributed to On-Page factors. We create algorithmically appealing content while attempting to match your marketing language to penetrate Search filters and reach your target audience even better.
Off-Page SEO
Investigating your website’s digital footprint tells us how other websites refer to you. Our job is to create a natural and balanced off-page profile for your website.
Backlinks contribute to over 60% of rankings in search, and our proprietary guest post outreach program assists us in acquiring inbound links from unique publishers each month.
Reporting and Analytics
As a company, we invest heavily in technology and provide you with real-time reporting and collaboration through our proprietary user dashboard. Our dashboard integrates Analytics, Social and Search Console data to allow business owners holistic access to the most important marketing data about their site and project progress on Desktop, Tablet or Mobile. You have the power to generate reports and analysis online and in real time.
